Messages to Build Support for Marriage
Since November of last year, Let California Ring has been working to identify the most effective messaging to move people our way on marriage equality. The focus is not only on the message itself, but on who delivers the message, by which means of delivery (in person, direct mail, television, etc.), and to which audience.
To begin the work, we looked carefully at 75 research studies that have been conducted over the past five years--from California, Massachusetts, Maine, Washington, and elsewhere. We wanted to get a good sense of where the research points us—what seems consistent from study to study. Let California Ring coalition partner Freedom to Marry led in carrying out this analysis—they collected the 75 studies and performed the analysis.
- Read the Report: Moving Marriage Forward (.pdf)
- Let us know what you think make the best messages and messengers to build support for marriage.
We will then test some of these ideas and report back to you on our findings.